In the #Swamp at Llandrindod Wells: library advocacy & web 2.0
Friday, July 30th, 2010
I was lucky enough to attend yesterday’s South and Mid Wales Partnership Staff Conference 2010 (Twitter hashtag #swamp) which brought together all varieties of librarians from the region to the distinctly swampy-green Hotel Metropole in Llandrindod Wells. Days out like this are great for networking and staff development but the real value is the ideas and nuggets you can take back and incorporate into your own work. I came away with my head buzzing. A day’s reflection later and my thoughts had simmered down as follows…
Much of what we heard and discussed comes back to librarians feeling threatened, both by financial cuts and by a lack of understanding of the value we bring. Rather than being a negative, this generated a huge amount of positive and innovative ways of tackling this. The following is a high-speed, subjective round-up of the highlights for me:
Keep doing things better = often means do things differently.
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Balls! Recent years have seen the growing use of the “clicker” (or Voting System) to take rough-and-ready surveys and to increase participation in a teaching session. This was all swept aside yesterday by the triumphant return of the plastic balls in a bucket system: Powerpoint slides with a 30 second timer to give you the questions, colour-coded answers, grab a ball and put it in the corresponding bucket. Lots of movement, fast-paced, thought-provoking questions and lots of fun! Courtesy of the Swansea Public Libraries team.
- Embrace Web 2.0 = “web pages you can do things with”. Key tips from Swansea Public Libraries: “Do it anyway and apologise later!”, find libraries that are already doing it well and learn from them, crowd-source so constant updating does not fall on one person. Not sure about the relevance of Web 2.0? It’s our job! Mark Hughes pointed out this CILIP statement: “As a library and information professional you will develop the ability to design, create, identify, locate, retrieve and exploit information in all formats.”
Information Literacy has never been more needed!
- New Information Literacy Officer for Wales, Joy Head, re-iterated the timely comparison that giving Wales 21st Century broadband without supporting digital literacy training is like being given a Porsche without having a driving licence. She put it much better than that but you get the gist!
- A quote from Martin Bean, the Vice Chancellor of the OU: “In my mind now the digital divide is much more about those that actually understand how to use and apply technology in their lives and their work as a necessity, rather than simply getting access to the technology per se,” (another one from Mark Hughes’ presentation)
- Discussion amongst the sectors present showed so much of what librarians do meets these needs but we are not good at pointing it out. This moves swiftly on to….
Making External Partnerships is Essential
This came out of both the Information Literacy strategy and Christine Clarke’s “Libraries Changing Lives” document. It was also fresh in my mind from the trending “Escaping the Echo Chamber” Prezi presentation by WoodsieGirl and theWikiMan which has been stirring up librarians all over the place.
Christine Clarke had a great set of “lessons learned” on how to do this effectively which could be applied to so many scenarios:
- Talk the language of your partner: tailoring material to suit the audience is essential to get attention.
- Put the impact on people first, not the library perspective.
- External information adds value: quote non-library sources to support your case.
- Try and quantify what you do in appropriate ways (e.g. generic social outcomes).
- Use numbers people can visualise.
- Get a fresh pair of eyes to look something over.
- Use “for you this means….” and always bear in mind the “So what?” test.
Unfortunately I only have one link to share from the day so far but hopefully more will follow! Mark Hughes’ presentation on Twitter can be found on Slideshare.









