Summary of the CyMAL Reader Development Grant for FE (2009/10)
Tuesday, March 23rd, 2010

CyMAL FE Reader Development Funding was used for a programme of reader development activities across a number of participating colleges between October and December 2009. The programme was developed by some of the FE college LRC managers and the Learning Resource Advisers from JISC RSC Wales.
Aims the programme set out to achieve
- Include an element of reaching new audiences: the creation of book clubs has the potential to engage new users for the LRS and can be focussed on particular groups such as reluctant readers.
- Involve libraries working in partnership: as well as sharing best practice and peer support from the FE community, the proposal can also lead to promotion of the local public library as a source of (additional) fiction material and the use of reciprocal borrowing schemes where they exist. The Regional Development Officers can also be involved to support and encourage this collaboration.
- Promoting reading: promoting reading as a fun/leisure activity, opening up reading choices, promoting literacy (reading skills) as a whole, encouraging readers to try different genres, authors etc.
- Offering people the opportunity to share their reading experiences: encouraging the formation of book clubs with both physical meetings and online.
Reader development activities are an excellent way to reach new potential users of the LRS – both students and college staff – and therefore can be an excellent promotion for the service. This work can therefore link in with the Libraries for Life Marketing Action Plan.
How the funding was used
The funding was used to purchase prizes for readers taking part in the reader development initiatives. In some cases this helped to launch book clubs and projects and aided in achieving the interest and critical mass required to make them successful and long-term.
£2,500 was available (originally £2,000, but it was later increased by £500). However one FE college dropped out in the early stages (Coleg Llysfasi) so the final invoice to CyMAL was for £2263.86. The summary of the costs of the prizes distributed to readers by the participating institutions is shown in this spreadsheet.
It should be added that the sector in turn contributed their own resources:
- Staff time (running the schemes, designing publicity, post-event dissemination such as presentations).
- Some LRCs purchased materials to support their reading groups (e.g. Coleg Morgannwg, Yale College) or donated books to swapping schemes (e.g. Neath Port Talbot College).
- The LRCs paid for their own publicity materials (posters, flyers, bookmarks etc).
- RSC Wales staff time in coordinating the proposal, management and dissemination of the project.
It is appropriate here to thank Deirdre Magoris, the Welsh Video Network Administrator, who kindly helped with the finances: ordering items, keeping track of spending, and making sense of a mass of invoices!
Summary of the participating colleges and their projects
1: Coleg Glan Hafren
A competition asking students to think about what the learning centres or libraries mean to them, then to create things to illustrate their thoughts. Creations from students were put forward for the CyMAL competition, enabling a close link with CyMAL campaigns. Evaluation and supporting material.
2: Coleg Llandrillo Cymru
Denbigh Site: Working with STEPS groups (adults with learning difficulties) to increase library usage, incorporating the 6 Book Challenge. Promoted reading activities in the classrooms with other students, and tried to do the same for ESOL students.
Rhos Site: Worked with ILS (Independent Living Skills) students made up of three groups with four to five students in a group. Tried to get them to see the library as a useful, welcoming and safe place, and to increase their usage of the resources suitable to them. Also linked with the 6 Book Challenge and encouraged book reviews.
Evaluation and supporting material.
3: Coleg Menai
Book swaps and a Reader Reviews Competition of any reading material (e.g. fiction, course texts, magazines, audio books, newspapers etc) with prizes for each of the three sites. Submissions could be by email, post, dropped off at the libraries, or submitted via the library pages on Moodle. The projects were promoted in many ways: at inductions and teaching sessions; via posters; Moodle; staff intranet; staff e-zine; postcards tucked into books and left on tables; and screensaver adverts on student machines. Evaluation and supporting material.
4: Coleg Morgannwg
The LRC built on last year’s success and further developed the Reader Development Group known as ‘Chapter2′. Using a number of technologies including blogs, the student run website, as well as Skype and face to face meetings, they continued to encourage both reluctant and active readers to develop their skills. They promoted the group through the four campuses of the college and activities led up to a final short story writing competition which they hoped would appeal to a broad range of the student population. Evaluation and supporting material.
5: Coleg Powys
A ‘Match Book’ competition during induction, hoping to encourage further reading and increase knowledge of the library and how to find resources. Evaluation and supporting material.
6: Deeside College
Planned work with ESOL learners, with a story/writing competition. However this project had to be postponed due to the college merger and other issues, and will now take place later.
7: Gorseinon College
Work on wider reading with students, encouraging reading in different genres and authors, and even formats, related to themes connected with Wuthering Heights. Primarily (but not limited to) English literature students. Collaborated with public libraries on book loans and promoting books related to certain themes. It was planned that students would contribute to a mind map connecting ideas and themes, as well as submitting reviews. Evaluation and supporting material.
8: Neath Port Talbot College
‘Switchabook’ book swapping scheme with plans to add reviews to a forum on Moodle, reaching out to reluctant readers and aiming to get them reading more. Staff took part too. High quality publicity material was created. Evaluation and supporting material.
9: Yale College
‘RD2’ [Reader Development 2] working with a number of groups and their tutors to encourage reading and discussion. Working with students with learning difficulties and disabilities and students who require additional support. Students selected and wrote reviews of books. The scheme was a great success and the evaluation has lots of valuable reflection and useful tips on running such schemes. Evaluation and supporting material.
Evaluation of the projects
Each of the nine participating colleges tried something different so that a wide a range of good practice could be generated and shared amongst libraries. Many of the projects built upon existing reader development initiatives, but new approaches were tried too. The core that links all the projects together is the attempt to promote reading as a fun/leisure activity by focusing on readers, opening up reading choices, promoting literacy (reading skills) as a whole, encouraging readers to try different genres and authors, and helping participants to develop the confidence to try something new. The LRCs involved all promoted CyMAL’s ‘Express Yourself’ campaign, sometimes tying it into their own initiatives.
With regard to the specific aims of the Further Education grant:
- Include an element of reaching new audiences: this was the intention of most of the projects that took place, many of which targeted reluctant readers (e.g. the projects at Coleg Llandrillo Cymru, Coleg Morgannwg, Yale College).
- Involve libraries working in partnership: some of the sharing of best practice will take place later. However the public library services were involved in some cases e.g. Gorseinon College.
- Promoting reading: as mentioned above, this was a core theme of all the projects. As just one example of a success in this area, you can listen to the audio files submitted as supporting material by Coleg Llandrillo (Denbigh site) – the students state that they had enjoyed reading together in class, felt that it helped them, and as a result they were going to read more books.
- Offering people the opportunity to share their reading experiences: this was a central part of many of the projects (e.g. the projects at Coleg Llandrillo Cymru, Coleg Menai, Coleg Morgannwg, Neath Port Talbot College, Yale College).
Each LRS was required to demonstrate evaluation from users, using whatever methods were appropriate e.g. interviews/discussions with participants, quotes, statistics, visitor numbers, number of books issued, comment cards, photos, video clips, surveys. The LRS also gave feedback and evaluation on how successful their projects were. Attached to this overall evaluation there should be evaluation/case study forms for each college that took part, including the details of the project, and relevant extra materials (the forms also sometimes mention further supporting material that is available on request). These are also available with additional material on the RSC Wales Moodle ‘Reader Development’ information area, which was used as a support site throughout.
The overall feedback from users and LRCs has been positive. Many LRCs are going to be continuing with the projects, or have used them as a springboard to new projects. The projects have involved a large number of students and staff across Wales.
Finally, I would like to highlight a few quotes from the evaluation forms which illustrate some of the positive things that came out of this reader development work.
“It was established that one of our finalists had never thought anyone would like her work, and that she had not been good enough to enter. Therefore being a winner had given her the confidence to experiment and take up art as a hobby. [...] Another finalist enjoyed rapping to music. He used his skills to write a poem featuring how the learning centre resources and staff had helped him turn his attendance around and can now realise his dream of attending university.” Coleg Glan Hafren evaluation
“Our prize winners were very pleased to have taken part, and felt they had gained a lot from doing so, not only in terms of reading, but also learning about what makes a good review. Our winner (from ESOL) of the prize for the most reviews was probably the most delighted of all our winners, and was amazed at his achievement as a learner of English at also winning a second prize for his course text review.” Coleg Menai evaluation
“If I had to say which the biggest success of the group was, I would say that it is the way that the members have taken to this activity, met new people and broadened their own reading as a result of helping others broaden theirs. … the supportive nature of the group has really helped bring people out of their shells.” Coleg Morgannwg evaluation
“A highlight of the scheme was the interest actively demonstrated by one of the students involved in the College’s enterprise scheme. Following the launch of Switchabook, she regularly gave up her lunch breaks to distribute flyers and she also created a Switchabook profile on Facebook; which, to date, has 19 fans.” Neath Port Talbot College evaluation
“The students were so excited about getting the certificates – although I know some of them didn’t seem to want to collect them. I had to leave early so missed the end part but they came rushing up to me later to show me their certificates. For most of these students, they have never achieved anything in their life so this was quite a big thing for them. I heard one of the girls who won a prize on her phone to her dad to tell him all about it and she was over the moon. It was wonderful to hear.” Lecturer, quoted in the Yale College evaluation
Conclusions
Colleges in Wales focus on reader development and literacy in order to engage users and improve literacy levels. Additional funding is rarely available within colleges for this kind of activity, even though it can support key aims such as improving literacy. As the Yale College evaluation said: “Like every other LRC, our day-to-day work is hectic and sometimes we feel that every learner in college has descended upon us”. With the threat of increased budget cuts impacting on staffing and books, there may be less resources (staff, time and materials) available for these important projects.
The CyMAL funding made it possible to build upon initial developments and encourage other innovative reader development initiatives in this area, sharing best practice and offering incentives to readers. The wide range of good practice is being shared with other colleges e.g. through the RSC Wales Moodle site which ensures that best practice can be disseminated and inspire in the future (as well as being used for LRS advocacy); and the ColegauCymru LRS managers’ meetings which can also used to provide peer support after the end of this project.



