Web tools, the ever changing landscape
Monday, May 16th, 2011
At the RSC we are regularly pointing out web based tools that can be used to enhance teaching and learning. A lot of sites and tools on the internet are available for free, some of them charge for an enhanced version with more features and facilities but for obvious reasons we try to focus on the free ones.
With the recent news that the social bookmarking site Delicious and the video communications tool Skype have just been sold to other organisations it’s important to look at what can happen to services on the web that we are relying on for day to day activities.
In the above cases we aren’t likely to see too much in the way of change in the near future, Yahoo are in the process of transferring Delicious to AVOS (set up by the founders of YouTube) and are currently asking Delicious users for permission to transfer their details to the new owners. AVOS haven’t revealed their plans for Delicious yet but they say it’ll be business as usual for a while as they work on enhancements for the service. For enhancements I read “finding a way to make money from the service”, something that Yahoo didn’t really manage to do. I don’t expect Delicious to become a subscription based service but I do think that some sort of link to advertising or statistics gathering system is in the pipeline.
In my opinion the purchase of Skype by Microsoft is a very interesting development, Microsoft and Skype both have a huge user base and there are many exciting possibilities ahead for the service, as it gets integrated into more devices like MS Windows based smartphones and tablets. Imagine Skype running on an Xbox 360 with their Kinect system, Skype would be able to recognise the user that walked into the room, log them into their account and enable them to video conference from their home, office or classroom. The current version of Skype is also available on many more platforms and devices than just Windows based ones (Linux, Apple, i-Phone, Android) and must be one of the most widespread cross platform communication applications available.
Of course it isn’t all good news, some web based services just disappear or become so useful that they are bought by another company and become a subscription only service. The model that a lot of these new technologies works on relies on their success and popularity, they need to have a large user base to have value so they are funded by venture capitalist organisations, developed, and often plan to run at a financial loss for a number of years to allow this to happen.
We have to bear these issues in mind when we are planning to deploy services that rely on web based tools, what will happen if they disappear, start charging or increase their prices? In many cases the changes will benefit the users but if a tool is discontinued or becomes too expensive how will that affect your service and your learners?

At the FOTE09 conference we heard a lot of common sense advice about our digital identities from Professor Shirley Williams from the University of Reading. She talked about many of the ways our digital identity can represent us.